This is Reality --> The Clean Coal Myth

** This is Reality **
( http://www.ThisIsReality.org )

It's everywhere -- advertising from companies claiming that coal is clean. The stark reality is that there is literally no such thing as clean coal electricity in the United States today -- not one American home today is powered by a coal-burning plant that captures and stores its carbon pollution. And coal plants are responsible for a full third of America's carbon dioxide pollution -- the chief cause of global warming.

As Barack Obama and Congress begin to chart a new course on energy, we feel it's crucial to help shatter the false illusion the coal industry is promoting. Let's be clear: until U.S. coal power plants capture and store their carbon dioxide emissions, they cannot be considered "clean." And right now, none of them do. So today, in partnership with several prominent environmental organizations, the Alliance for Climate Protection is launching a major campaign we're calling, quite simply, Reality.

To see the great ad the Reality Coalition is launching and to help out, just go to:

http://www.ThisIsReality.org

Coal companies seem to be spending their money marketing coal as "clean" rather than actually making it clean. This has got to stop. That's why we're calling them out boldly and publicly on their rhetoric. We're expecting a major response from the coal industry, and we need your help.

The tag line and core message of the Reality campaign is simply "In Reality, there's no such thing as clean coal" -- highlighting that in America today, no such thing exists. We're insisting that the coal industry do more than "talk the talk," but that they now "walk the walk." We're challenging them to immediately invest in the technologies that can stop carbon pollution from entering the atmosphere. Over 600 coal plants operate now without such controls and more than 60 new dirty plants are proposed. None of these plants are "clean."

We're going to need your help to get out the word, because the coal industry has a lot of money and resources to move their message. Today, to start, we're asking folks simply to sign up to help -- to join the movement and help form a new "Reality Corps."

To see the ad and help, just go to:
http://www.ThisIsReality.org